airbrush: To retouch photographic images with dye sprayed from a small, high-pressure gun. Similar retouching can be performed digitally with the use of image-manipulation software.
bar code: A series of vertical lines that identify the magazine, the magazine's publisher, and the magazine's price.
clean copy: Copy that is ready to be typeset, or copy that has already been typeset and contains no further corrections.
dummy: A preliminary layout showing the size, shape, form, and general style of a printed piece, including folds.
editor in chief: The top editor at a magazine or book publisher responsible for all editorial decisions.
flush: To align text or images along one edge of a page layout.
grayscale: The range of gray tones between black and white as displayed on a monitor or in an image. Black and white photos are typiclly refered to as grayscale.
hard copy: The tangible output, usually on laser paper or photographic paper, from an electronic file.
inside back cover: The opposite side of the back cover in a magazine, booklet, or brochure. Also refered to as Cover 3.
justified: Text in which both the right and left margins are aligned.
keyline: Artwork for offset reproduction that shows outlines indicating the exact shape, position, and size of halftone elements and line sketches.
landscape: An image or page that is horizontally oriented, as opposed to portrait, which is vertically oriented.
manuscript: The raw copy for a book or magazine article (either handwritten or computer-generated) before it is edited and typeset.
news release: An announcement of a new book or a new product sent to a news organization for publication.
orphan: The end of a paragraph or beginning of a column of text that is undesirably short:a single, short word or the end of a hyphenated word.
page layout: The assembly of the elements on a page, including text and graphics. Also called page composition or page makeup.
quick printer: A vendor that supplies printed materials to consumers and business, specializing in simple print runs of 10,000 or less.
rasterization: The process of converting mathematical and digital information into a series of dots using an imagesetter for the purpose of producing film negatives or positives.
serif:The small strokes at the end of the main strokes of letterforms.
trim mark: Vertical or horizontal lines placed outside the margins of a page to indicate where the paper should be cut. Also called crop marks.
upload: To send a file to another computer, as opposed to download, which means to retrieve a file from another computer.
vector-based: Graphics defined by groups of lines, circles, text, and other objects, as opposed to bitmapped graphics, which are defined by pixels. Also called object-oriented graphics.
watermark: A design that is subtly impressed on a sheet of paper by raising the pattern of the dandy roll during papermaking.
x-height: The height of a lowercase "x" in a particular typeface.
yellow: One of the subtractive primaries (cyan, magenta, yellow, and black) used in four-color process inks.
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