Monday, 8 October 2012

Magazine Cover Analysis 2


The target audience for Soaplife magazine is generally "Women aged 15-34 who watch multiple soaps". The cover appeals to this niche as women like drama and the text and images used show this very deeply. Every separate story on the page is linked with text that concludes with an exclamation mark that creates this tension and drama that attracts women. The cover illustrates various text colors and sizes that break the page up and make it more interesting. The page is very bright and colorful that is usually associated with femininity. Throughout the page, in each picture a male and female is shown in a type of relationship, mostly sexual, traditionally appealing to women as they are expected to like reading about relationships and gossip magazines.  Two images also show this of couples kissing which presents sexuality, again attracting women's eyes. Phrases such as "Love", "Marry Me!", "New Lover" and "It's ON again!" can all be connected to femininity in some way, all  sexually related. The most eye-catching word is "Love" as it is the biggest and is put in red in the centre of the page, which is the first thing the eye is drawn into. The cover appears highly un-organized and messy-looking, showing there is a lot going on, appealing to its target audience of multiple soap-watchers. "2 weeks revealed" is used well as readers want to be informed about stories in soaps and are re-assured to buy the magazine when these stories are said to be revealed inside. The price is also connected to its audience's age-range of 15-34 year olds, as older women are expected to have earned more money and subscribe to higher-priced, more professional magazines, whereas younger women usually buy cheap magazines as they are thought to not have as much money in their lives as they grow up, struggling with jobs, loans, university fees and socializing/shopping.

1 comment:

  1. A decent analysis Paul. I'm not sure you're quite right about the age of the target audience - soaps aren't generally a youth genre, not the ones featured here anyway. Exclamation marks make a statement more 'shouty' - do you think this is relevant? Consider in combination with the quite cluttered collection of images and text and loud colours. A good effort though.

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