Monday 22 October 2012

IPC Media

IPC Media (formerly known as International Publishing Corporation) is a consumer magazine and digital publisher in the United Kingdom, founded in 1958. The company is considered a very successful organisation, selling over 350 million copies each year. IPC owns over 60 media brands, creating content in print, online, mobile, tablets and events. Its audience - over 26 million UK adults - is made up of two thirds of women and over 40% of men in the country. 


Above is a wide selection of brands that IPC Media own, including genres of music, leisure, fitness, style, cooking, lifestyle and animals. To me, this shows that IPC is an extremely successful company that is intelligent enough to invest in many different styles of magazines. In addition, it shows that they have many different editors for each magazine that must know what they are talking about. 
This is proven with its own quote from its website:

"IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity."
Numerous magazines have recently celebrated "birthdays" after impressive periods of longetivity. In October 2012, magazine, 'Woman's Own' celebrated its 80th birthday since being launched in 1932.  Woman’s Own has proved to be highly successful, connecting with its target audience of the more mature woman, with stars including Margaret Thatcher and Madonna appearing as cover stars. To celebrate the birthday, the first edition of Woman’s Own was made available as a digital magazine. 


Woman's Own publishing director, Roger Cummings, spoke of the magazine's journey saying, "The brand has re-launched the magazine, developed a standalone website and launched an optimised mobile site. And now it celebrates its 80th birthday. To toast its heritage in such a modern, forward-thinking way, the birthday issue and digital extensions epitomise everything that the loyal, Woman’s Own audience stand for. They are passionate about getting the best out of life, love to celebrate and most importantly, know how to have fun with friends and family”.
IPC Media would be an appropriate publisher for a new magazine as the company specializes in a variety of different genres across their magazines that remain current in the time period. Therefore, creating a new music magazine would not be a particularly difficult task. In addition to this point, they could easily create any genre of music magazine they could find experts for. 


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